Fresh flowers and gifts at Wilfred and Hunter

Sales pitch

Fresh flowers, local giftware and accommodating service.

Who’s behind the counter?

Liz Storey has a horticultural background and worked in nurseries before taking a job as an integration aide at a primary school. Giftware and fresh flowers have always been a passion and, with the support of her husband, Liz opened Wilfred & Hunter in March. Two of her daughters and florist Jenny help her out in store. She says her greatest motivation is her belief that everyone deserves to be able to afford fresh flowers in their homes.

 What’s in store?

There are locally produced gifts and homewares, jewellery, artwork and beautiful candles. “Customers really like that they will get something that’s a bit different that not everybody else has,” Liz says. Gifts are wrapped at no extra cost.

But possibly the biggest drawcard is the flowers. “People know they will get good, fresh flowers that last, at a reasonable price.”

Home delivery in Blackburn is free.

 Who’s buying?

Wilfred & Hunter has already attracted a loyal local following. “We’ve got a really good client base and … a lot of people keep coming back,” Liz says. “We have been really well received.”

The age of customers ranges from girls in their late teens to the elderly.

Our pick

These Pashom felt decorations from Nepal are part of Wilfred & Hunter’s Christmas range. “These products aim to provide our customers with a unique range of beautiful, quality handcrafted products, while supporting and contributing to the sustainability of small Fair Trade cottage craft industries in Nepal,” Liz says. Cost: $9.95-$34.95.

etn LL 18 November RetailTherapy Wilfred SC  Picture Michael Rayner  Wilfred and Hunter gift shop  in Blackburn Road Blackburn  Our Pic  Fair Trade Christmas decorations hade made in Nepal

Individual style: Maddie Storey tweaks an arrangement at Wilfred & Hunter. (Michael Rayner)

Wilfred and Hunter

Shop 7, 28-30 Blackburn Road, Blackburn. 9878 2799.

facebook.com/wilfredandhunter/

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