Boutique store Imp Jewellery opened 43 years ago, and has become a stalwart of the Toorak Village shopping precinct in the years since.
Who’s behind the counter?
The store was started by jeweller (and owner) Tony Fialides, who came up with the rather intriguing name “Imp”, meaning little devil.
“He thought it fitted his character very well,” manager Stevan Morrow says.
Tony was joined by co-owner Denis Kelleway five years later, and then Stevan a decade after that. The three are experts in jewellery and precious stones, and are always on hand to help customers find that special something for a gift or an occasion.
What’s in store?
Rings, earrings, bracelets and necklaces made from precious metals and stones.
“Everything’s generally made on the premises – we tailor-make everything to suit the stones we’ve got or the client’s stones,” Stevan says. The team at Imp also do a lot of remodelling of sentimental pieces that customers would like to have a new lease on life.
“We get a lot of special occasion pieces, so engagements, anniversaries and 40th, 50th and 60th-birthday pieces,” he says.
“We get a lot of local clients but also people from overseas and people from Sydney and Perth – all over,” Stevan says. “We’ve even got grandchildren now of original clients from 43 years ago coming in to buy engagement rings. It’s like a family really.”
The show-stopping handmade 18-karat white gold Gatsby-Coco ring features a Ceylon sapphire and 72 brilliant-cut diamonds, $12,900.
- 455 Toorak Road, Toorak
- 9826 1835