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Find meaning in jewellery at e.g.etal

Emma Goodsir represents more than 50 jewellers at e.g.etal. Photo: Scott McNaughton

Emma Goodsir represents more than 50 jewellers at e.g.etal. Photo: Scott McNaughton

E.G.ETAL

167 Flinders Lane, Melbourne. 9639 5111

Hidden below street level on Flinders Lane, e.g.etal sells distinctive contemporary jewellery and objects by Australian artists. “There is understatement to the way we present ourselves and interact with the world,” director Emma Goodsir says. “We are proud that when people leave e.g.etal, they leave adorned by a piece that is carefully conceived, beautifully crafted, sincerely passed on.”

Sales pitch

“We are a determined advocate for the handmade, the local and the artisan.”

Who’s behind the counter?

Emma Goodsir opened e.g.etal 17 years ago after completing a fine arts degree majoring in gold and silversmithing at RMIT. “Back then, there were very few options for selling this kind of work and making a living from this profession,” she says.

What’s in store?

The gallery represents more than 50 jewellers and is “very much an artist-oriented business”. “We realise that we play an important role, not just as a retail outlet for local jewellery makers and their purveyors, but also as an advocate for jewellery as an art form in contemporary Australian culture,” Emma says.

Who’s buying?

E.g.etal customers are “people who are looking for a piece of jewellery that has meaning, a story, that has a quality that resonates with them.”

Our pick

CTY LL 1 July Retail EG ETAL IL 05

These cattle bone earrings ($790) and bone and gold dress ring ($2200) were designed by e.g.etal graduate award recipient Olivia Boyle. The award is given each year to a student from the NMIT jewellery course. Olivia has since developed her own range and works part-time in the gallery.

Meet

Ruby Wax is Frazzled

Ruby Wax is Frazzled

Myke Bartlett
Fixing Luxe McGregor

Fixing Luxe McGregor

Sarah Harris
Favourite celeb nooks

Favourite celeb nooks

Sarah Harris
Celebrity home style

Celebrity home style

Sarah Marinos
Personal Space: Jo Hall

Personal Space: Jo Hall

Sarah Harris