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Fast fashion is fun, but it doesn’t let you show off your individual flair. Savvy style hunters wanting to put their own stamp on their look are in luck – the customisation trend is gaining momentum.
New brands aren’t just winning over customers who want something different. They are also a welcome solution for tricky sizes, shapes and personal preferences – all those challenges that can make shopping frustrating, not to mention contribute to our embarrassing (and growing) landfill.
The founder of new Melbourne fashion label Tahlo, Sophie Hose, says modern brands have a responsibility to think about using technology to help us consume fashion in a more sustainable way.
“We produce products after they have an owner,” she says. “By allowing women to edit our designs to suit themselves, they save time and end up with a look they truly love.”
Here are some of the local labels tapping into the clever customisation trend.
Devastation and heartbreak are common after life-changing incidents – you know, like nasty break-ups, and discontinued lip colours. The Lip Lab makes up makeup especially for you. Desperate for a deep mahogany gloss with built-in sun protection, lip plumper and a citrusy fragrance? No worries.
- Colour, SPF level, flavours, finish (matte, gloss, creme, etc), container (pot, wand, stick) and extras (such as anti-ageing or lip-plumping ingredients).
- Just 15 minutes – perfect pout sorted.
- From $65 for a lipstick.
- The Lip Lab has also just started foundation creation.
Former lawyer Jodie Fox struggled to find that “just right” pair of shoes, so she had some made to her own exacting design. Before long, friends and family were begging for their own bespoke footwear. Fast forward a few years, and Jodie’s company, Shoes of Prey, will make yours, too.
- Style, size/width, colour/print combo, materials, heel height/shape/colour.
- About a fortnight.
- From $170.
- Shoes of Prey can be made in sizes 2-15, plus super-wide or narrow fits.
One of the first home-grown brands to cash in on our hunger for customised luxury, The Daily Edited’s gorgeous range of high-end leather goods continues to thrill Melburnians by the clutch load.
- Product (bag, phone case, wallet, keyring, etc), colour, straps and your personal monogram (initials and/or emoji), font type, font size and embossing colour.
- Six business days.
- From about $140 for a bag.
- TDE can now monogram products with your own signature or handwriting.
“If only it had sleeves/came in black/was longer …”, is basically all of us out shopping, especially for workwear.
New Melbourne brand Tahlo customises professional (but not boring) dresses, skirts, tops and blazers, using quality fabrics in eye-catching patterns and stylish plains. Plus, its fabrics are limited edition so you won’t see them on everyone.
- Fabric (colour, prints, 100 per cent silk, for example), size, fit, length, sleeves (and sleeve length), neckline and waist height.
- About a fortnight.
- From $159 for a dress.
- Tahlo has a new “fitting room” at 44 Church Street, Hawthorn. Drop in to feel fabrics, try on styles and get measured up before ordering online.