For many, the Preece name conjures fond memories. The popular brand launched in the late 1980s, and quickly gained attention for its modern approach to winemaking and marketing.
Under Mitchelton chief winemaker Travis Clydesdale, the Preece re-launch includes a 2016 chardonnay, shiraz and cabernet sauvignon.
While paying homage to the Preece brand, Travis will push boundaries with a progressive approach to winemaking.
“These single-varietal wines remain true to the original Preece collection and are what Australian wine consumers love drinking today; high-quality wines made from classic varieties that really over-deliver,” he says.
The Preece re-launch also includes a contemporary label by Melbourne design agency Future Days. Using a new technique called GenDesign that uses environmental factors in the vineyard to build an algorithm, it generates a unique design for every label.
Preece wines are available at Ritchies outlets in Victoria and NSW, selected independent retail and on-premise outlets and the Mitchelton Cellar Door.
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