Tracey Lester knows about pubs. The rollicking Carlton Club in the city, Windsor Castle in Windsor and The Gertrude Hotel in Fitzroy are all hers. But as well as being a publican of venues renowned for their good times, Tracey is also health conscious. And this is where her latest business Superfluid kicks in.
“In Australia health and socialising don’t often go hand in hand,” she says. “If you go out to the pub and don’t want to drink alcohol, people think you’re either pregnant or a social leper. I just wanted to provide options other than staying home for people who don’t want to drink alcohol.”
Superfluid is the name of a new “grab and go” cold-pressed juice and plant based food store at The Carlton Club. A second outlet will open soon at The Gertrude Hotel. But Superfluid is also a range of smartly packaged juices, tonics and “mylks” (with various nut milks as their base), with added organic ingredients designed to enhance mood, energy, libido, immunity and skin health.
Tracey developed the range, which is also available online, with chef Tristan Newman (ex-Cutler & Co, Tetsuya’s) to ensure the balance of flavours in each blend is as attractive as the health claims. “It’s all about food as medicine,” says Tracey. “But it’s also about being fired up on herbs and enzymes so you can party all night but not feel terrible the next day. It’s the way I’ve always done it.”
WHAT I’M DRINKING \ Healthy alternatives to alcohol and the sugary concoctions we often mix it with.