An emerging residential property development movement that engages local community and prospective buyers from the start of the design process is reversing development’s traditional approach.
The partners developing 122 Roseneath Street – Wulff Projects, Icon Co and Assemble – are championing this new model to create a project that embodies their small-footprint philosophy and fosters a strong sense of community.
Designed by Assemble, the development features a row of three-storey townhouses either side of a tiered, six-storey building of 49 apartments.
These three main forms are oriented north to south and separated by elevated garden lanes landscaped by Mala Studio with drought-tolerant plant choices.
Elements of a distinctive 1970s Brutalist-style office building on the site will be retained in the facade.
Located in a pocket of Clifton Hill close to the city, Roseneath Street runs from Hoddle Street to the Merri Creek corridor reserve and is an easy walk to Fitzroy and Collingwood as well as the centre of Clifton Hill.
Local consultation led to the reduction of townhouse numbers to 18 as well as increased setbacks and the City of Yarra granted a permit for the project in April.
There has been a strong level of interest in the project with many potential residents having attended design presentations to learn about the project and provide feedback on design aspects such as car park demand, communal facilities and interior design features.
Assemble co-director Ben Keck says 122 Roseneath Street has attracted a diverse following of prospective owner-occupiers including young professionals, families and older people.
They will be able to choose from studios, one-, two- or three-bedroom apartments and three-storey townhouses with internal living areas from 38 to 150 square metres.
All will have courtyards or balconies adding six to 80 square metres of private outdoor space. The ground level includes retail and cafe tenancies and there’s parking for cars, scooters and bikes.
A second stage of presentations will be held in June to showcase the final detailed design prior to the project’s release for sale. Construction is expected to start by October, with completion by the end of 2017.
The selling point
An opportunity to buy a contemporary residence in a newly created inner-urban community with integrated communal spaces and gardens close to parklands, public transport, city and schools.
A pocket of Clifton Hill four kilometres from the CBD and a stone’s throw or one minute’s cycle to Merri Creek, Main Yarra trail and Ramsden Street Reserve, an easy walk to Clifton Hill and Spensley Street primary schools, Brunswick and Smith streets. Ten minutes’ walk to Clifton Hill Station.
Address and display: 122 Roseneath Street, Clifton Hill
Developer: Wulff Projects, Icon Co and Assemble
Building and interior design: Assemble
Landscape design: Mala Studio
Sales: Ben Keck 1300 616 122 or email@example.com
Living area: 38-148 square metres
Outdoor space: Courtyards: 14-30 square metres, balconies: 6-80 square metres
Facilities: Communal multi-purpose room with adjoining roof terrace, landscaped garden lanes, communal workshop, ground-level retail, parking for cars, scooters and bikes
Pricing guide: indicative pricing only, final pricing yet to be released
Studio: $350,000 – $400,000
One-bedroom: $425,000 – $500,000
Two-bedroom: $550,000 – $700,000
Three-bedroom: $850,000 – $1.5 million
Townhouses: $950,000 – $1.25 million
Icon Co managing director Ashley Murdoch says 122 Roseneath Street is far from a cookie-cutter development with a wide range of choices for buyers from standard and premium options for kitchens, bathrooms and flooring and a range of up to 10 extras.
Buyers who love cooking will be able to put extra budget into the kitchen with an island bench and upgraded appliances such as an integrated fridge. Families may choose to include a bath under a shower; pet owners may like provision for a pet door.
Wulff Projects director Adam Wulff says the shared small-footprint philosophy is about treading lightly on the planet and fostering community.
“It’s about engendering a way of life to help Melbourne grow more sustainably – a vertical life can be happily lived by a diverse group of people living as a community.”
Sustainability features include double glazing, naturally ventilated corridors, solar power for communal areas, rain harvesting, an embedded energy network making discounted power available for residents and optional external awnings.
Thoughtfully integrated communal spaces will help create a community culture at 122 Roseneath Street.
Design workshop attendees gave high priority to communal cooking and dining facilities, a multi-purpose exercise area and a ground-level workshop for messy jobs and projects. These will be provided along with an extensive north-facing terrace.
Outside, the two elevated, wide landscaped garden lanes designed by Mala Studio will provide private and shared gardens, seating, paths and breakout spaces through the development. They take up about one-third of the site – 300 square metres each.