Can a property stylist really help you sell your home?

The Real Estate Stylist. Photo:  Aspect 11

The Real Estate Stylist. Photo: Aspect 11

Selling a property is stressful enough without the added strain of ensuring that it looks good enough to attract your ideal buyer.

“Thanks to social media and reality television, buyers have become very sophisticated,” says Anka Baric of Luxe Property Styling. “As a property stylist, our job is to focus on the potential buyers’ needs and wants, and then work hard to create a space they will want to live in.”

For many vendors, a property stylist is their secret weapon – a professional who is not only trend savvy, but who can quickly solve the trickiest of interior problems.

“We style for the market and the buyer,” says Sara Chamberlain from The Real Estate Stylist. “Our job is to make money for the vendor. We are like stylists on steroids. There is always an enormous amount of pressure to deliver quality design and deliver creative solutions to problems in a matter of days.”

Is hiring a property stylist a worthwhile investment when selling a property, and can it really affect the end result? We caught up with two property stylists to ask what they do, how they achieve it and how it can help you.

Sara Chamberlain \ The Real Estate Stylist, Melbourne

sarah-chamberlain

What is your approach when styling a property?

We consider the demographic of likely purchasers and the architecture and style of the property. We look at it empty, and then decide on design and layout, while keeping in mind natural light, any interesting features, and details that might create a challenge.

Where do you source your furniture and homewares?

Because we can service up to 80 properties at any one time, we have our own warehouse of furniture and accessories to borrow from. It makes sourcing a true luxury for us.

Have you come across a home you couldn’t work with?

We work with all properties, but generally steer away from large traditional period homes, as our furniture is more suited to contemporary styling.

What can vendors expect to get back from their investment?

Every weekend we see properties fetching up to $5000 or $10,000 per $1000 invested in the styling process. So if a client spends $5000 on styling a small house, we expect them to see an extra $25,000 on the sale price.

What is your best styling tip?

Good lighting is essential. If you don’t have at least five lamps in your apartment, you are not creating the right effect.

Photo: The Real Estate Stylist.

Photo: The Real Estate Stylist.

Geoff Lewis \ Bowerbird Interiors, Sydney

geoff-lewis

Who approaches you for property styling?

Real estate agents, developers and direct clients who want their property, whether it is worth $500,000 or
$15 million, to look its very best in order to attract the highest price possible.

What do you look for when you first view a property?

Our goal is to come up with a style and layout that will best complement the property and appeal to the demographic it is being marketed to. Our team is made up of qualified interior designers who curate items from our furniture inventory to fit the brief.

What can vendors expect to get back from their investment?

Our business is all about return on investment. For example, our team recently worked on a new five-bedroom home, and created a high-end soft industrial scheme based on the property’s good natural light and premium finishes. The buyer was the first person who saw the property, when it was empty. After seeing it furnished, her offer increased from $4 million to the final sale price of $4.35 million.

How much can clients expect to invest in this service?

Our pricing is property specific. For a partial style, our prices start at $2500 and can range to more than $20,000. Across the past 600 properties we have worked on, the average price was about $5000 to $6000.

Photo: Bowerbird Interiors.

Photo: Bowerbird Interiors.

Anka Baric \Luxe Property Styling, Brisbane

anka-baric

What do you look for when you first view a property?

I look for any under-utilised spaces and find ways to maximise their potential.

Where do you source your furniture and homewares?

Be it an entry-level unit or a high-end luxury property, we have different furniture suppliers to borrow from. If we are doing a partial style, which means working with some of the owner’s existing furniture, we borrow additional pieces to complement theirs.

How creative is your role?

It is always creative to an extent. We sometimes work with smaller-than-hoped-for budgets, which means we have to get the creative juices flowing to come up with interesting solutions.

What is your best secret styling hack?

Paint your walls white and take a trip to Kmart. They always stock really good on-trend furniture or homewares items that look deceptively high-end.

● luxepropertystyling.com.au

Photo: Luxe Property Styling / Photography by Prime Pixels

Photo: Luxe Property Styling / Photography by Prime Pixels

 

 

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