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Everybody must like this bar. It must be liked.

A bar themed around Jason Alexander’s hapless character George Costanza on long-running NBC comedy Seinfeld has opened on New Year’s Eve in Fitzroy, Melbourne.

The George’s Bar opening has already sparked international interest from publications such as The Hollywood ReporterThe New York Post and Jason Alexander himself.


The new venue features autographed items, Seinfeld paste-ups and a toastie and cocktail menu tailored around jokes from the iconic series.


Co-owner and operator Dave Barrett told Fairfax Media the idea came him because “we really like Seinfeld”.

“We came up with the name George’s and worked backwards, concept theming it. George Costanza suits a bar in a lot of ways. The humour around George works,” said Barrett who also owns Fitzroy’s Laundry Bar.

“So at the moment we’ve got our toasties menu which has items like The Art Vandalay, The Costanza and The Mom and Pop. We’re still finalising the cocktail menu but it will be similar.”


Visually, the bar has a strong Costanza flavour.

“We’ll be continually doing things and layering the theme. When you walk in, the two front doors have two George’s quotes ‘It’s not a lie if you believe it’ and ‘Everyone must like me, I must be liked.’

“There’s a whole bunch of autographed photos I’ve bought that are all in transit, that will all get added to as well.”

Barrett also has plans to include Melbourne artists who are inspired by Costanza.

“One guy contacted me last night who lives in Melbourne and who is in the middle of eight different George Costanza paintings. We are talking about doing a show with him.”

For all the thought that’s going into the homage, Barrett is aware of the risk he’s taken.

“Cheesy bars in Melbourne aren’t really a thing. After 20 years in this business, I think I’ve figured that out so we’re making it a solid bar in its own right as well.”

This article originally appeared in The Age.

George’s Bar is getting international attention:



Oh and they’re hiring if you’re interested:

Georges Bar is hiring ! We are looking for a back bar / Bussie Come at us 󾮖 email

Posted by George's Bar on Friday, 1 January 2016


Happy nye! #georgesbarfitzroy #fitzroy #newbars #melbourne #party

A photo posted by Georges Bar (@georgesbarfitzroy) on


George's Bar Fitzroy. Image: George's Bar Facebook
George’s Bar Fitzroy. Image: George’s Bar Facebook