The Weekly Review is a free weekly magazine delivered to more than 200,000 people in some of Melbourne's most affluent suburbs. The magazine, published by Metro Media Publishing, is a 200-plus page gloss-format premium lifestyle publication featuring a stable of some of Australia’s most talented and best-known writers.
The strong high-end editorial focus is supported by Melbourne’s most comprehensive display of gloss real-estate advertising.
The magazine will be distributed in print, online and delivered to mobile phone platforms providing a significantly larger audience reach. The digitally delivered edition will extend readership to those who live outside the print distribution area.
Metro Media Publishing was founded in 2010 in partnership with more than 20 prestige advertisers. Its publisher and founder, Antony Catalano, says The Weekly Review is an exciting initiative that has “revitalised and reinvigorated” Melbourne’s publishing scene.
Catalano says the independent publication is “reader-focused and editorially driven” and managed by a highly skilled publishing team with extensive experience in magazine and newspaper publishing.
“The Weekly Review is a compelling, lively and engaging magazine that celebrates the best of Melbourne and all that it has to offer. It will be a high-quality read as well as cheeky, irreverent and fun.
“The Weekly Review combines the best journalism involving some of Melbourne’s well-known, award-winning writers with the most appealing production values of cutting-edge design, quality illustration and photography.
“Melburnians will be able to enjoy the best reading as well as having access to high-quality real-estate listings in an attractive, smart and contemporary setting. We believe it will be enthusiastically embraced by readers and advertisers,” Catalano says.
Writers already committed to The Weekly Review include: Tom Noble (ex-The Age – award-winning journalist and author of the best-selling novel I, Mick Gatto); award-winning journalist Corrie Perkin (ex-The Age, The Sunday Age and The Australian); Peter Wilmoth (ex-The Age and The Sunday Age); Kendall Hill (ex-Sydney Morning Herald) and Leanne Tolra (former deputy editor of The Age’s Epicure section). The managing editor is Eileen Berry (ex-The Age, The Independent - London) and art director Sue Richardson (ex-The Sunday Age, HWT, The Times – London).
The Weekly Review covers food, wine, travel, entertainment, fashion, art and culture, motoring, outdoors, design, and people celebrating Melbourne as one of the world’s most liveable cities.
The Weekly Review has also secured the sales expertise of Trent Casson in the role of Sales and Marketing Director. Casson, a former leader within Austereo’s agency sales operation, says there has been a strong response from retail and other advertising clients.
“Given the positive response and forward bookings from high-end agency clients there is clearly a need in the market for a quality free glossy,” he says.
Catalano, a former journalist and senior newspaper executive, says The Weekly Review provides advertisers with “a high-quality platform befitting the demographics of the readership base allowing communication between buyers and sellers in a premium environment that will make real estate, and other advertising, more effective and engaging”.
More than 20 of Melbourne’s leading prestige real-estate agencies have partnered with The Weekly Review. Real-estate partners include Fletchers, TBM, Hocking Stuart, Bennison Mackinnon, RT Edgar, Woodards, JR Buxton, Gary Peer & Associates, Jellis Craig, Kay & Burton, Marshall White, Abercrombys, Hodges, Noel Jones, Christopher Russell, Williams Batters and McLaren. Many of Melbourne’s leading developers and quality builders have also committed to advertise.
Catalano says the new magazine connects real-estate purchasers and vendors “in an unprecedented way with efficient distribution, significantly expanding the existing publishing footprint currently provided by other publications”.
“The Weekly Review provides the latest access to real-estate information as it happens with online data and has the advantage of an electronic distribution through the qualified leads provided through estate agent databases. The expanded reach through database distributed of the electronic version extends reach to more than 300,000 people weekly,” Catalano says.
The Weekly Review website will also offer readers the opportunity to access the latest auctions information first through a content-sharing partnership with the industry-owned portal realestateview.com.au. The Weekly Review has combined with the REIV to provide online auction results on Saturday night and tailored individual auction results via mobile -phone technology.
“This high-quality integrated print and digital magazine reaches more people and gets into the hands of more buyers and sellers with a significantly expanded footprint,” Catalano says.
Regular columnists include:
Mouthing Off \ Virginia Trioli and Rachel Berger
Personal, passionate and perceptive, the ABC’s Virginia Trioli lends her unique brand of insight and wit to her weekly column.
Interview \ Peter Wilmoth
Raconteur and man-about-town Peter Wilmoth delivers an engaging, colourful and brutally honest profile each week.
Books \ Corrie Perkin
What is there to read when you're not reading The Weekly Review? Bookseller and journalist Corrie Perkin guides you through her choices.
Beauty \ Dhav Naidu
What's the best fragrance to wear on Valentine’s Day? And what is the best body lotion to turn the roughest, coarsest skin to silk? Dhav Naidu knows.
Fashion \ Jane Rocca
Want to discover who is making the latest semi-mesh razorback bra or that sheer black dress that's so distinctive to Melbourne? Jane Rocca’s answers are very much in fashion.
Barista \ Leanne Tolra
Instead of writing about how she cured her caffeine fix, Leanne Tolra interviews the doctors and asks them the prognosis.
My View \ Katrina Hall
Katrina Hall’s stories of Melbourne life are as honest as they are provocative.
Decanter \ Ben Thomas
It's no surprise that after 20 years in newspapers, Ben Thomas turned to the bottle – but with an artfully constructed column telling us where to find the perfect drop, we are thankful he did.
Food \ Kendall Hill and Leanne Tolra
Every week our resident foodies get the inside the story on Melbourne's new eateries and occasionally revisit an old favourite.
Snippets \ James Razos
To describe Razos as flamboyant is an understatement. The hairstylist, who has worked on the heads of everyone from Jennifer Hawkins to Daniel Radcliffe, isn't afraid to share his thoughts, insight and advice.
Under the Radar \ Myke Bartlett
Melbourne is a city of great cultural extremes. Myke helps readers discover the best, newest and most inspiring things to do and see when they’re not flicking through The Weekly Review.
Motoring \ Ron Hammerton and Kevin Norbury
Many would consider these two jobs as some of the luckiest in the world. Playing out their schoolboy fantasies, these motoring writers road test current models and look nostalgically into the past.
Bike Torque \ Loz Blain
When the motorcycling bug bites, it bites hard. Bike Torque's Loz Blain explores the passion, the techniques, the philosophy, the technology and the mystique of all things two-wheeled in our regular motorcycle column. It's a tough life.
Travel \ Kendall Hill
Whether it's discovering a certain decadent, bombastic charm in Dubai or a 1000-hectare national park ringed by the World Heritage-listed Great Barrier Reef, Kendall Hill's column is the envy of almost every reader.
Architecture and Design \ Francesca Carter
Our city is on the rise, creating a self-perpetuating cycle of better choices and better places to live. Francesca Carter meets the creative makers who assist in the process.
Culture \ Hari Raj
Hari Raj likes waffling on about movies, music and more besides. In keeping with this heading, he also enjoys yoghurt.
Education \ Cheryl Critchley
Inspirational teachers, talented students, schools reaching new heights, Critchley's articles are not just aimed at the studious.
Developing our City \ Liz McLachlan
Each week we profile Melbourne's most contemporary, groundbreaking, individual designs.
Where to Go \ Michelle Oztrow Zukerman and Bianca Villarosa
Lygon Street has the best gelato, Chapel Street for fashion and Acland Street serves a mean pastry. Each week, with camera in tow, our writers discover the uniqueness and creativity of our streets.
Style + the City \ Sian MacPherson
As a high-quality lifestyle magazine it is only fitting that we share with you inspirations and design tips behind some of the most beautiful homes we come across. Giving you an inside peak to different styles and innovations, we'll show you how to get the look and make it your own with homewares and furniture sourced locally.
Readership is in the 24-50 age demographic with a strong AB profile, providing strong appeal for advertisers. Advertising rates will be cost effective, with a flat advertising rate structure.
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We do not offer refund or exchange services on goods. However, we will replace defective items where we have been notified within 14 days of sale.
Metro Media Publishing Pty Ltd
ABN 29 141 396 741
Trading as The Weekly Review